Albert R. Renteria Corporation, Strategically Driven, Logistically Minded™ Media Spotlight

The ARRC HeadQuarters

Daniel Renteria — Thu, 03 May 2012 20:42:54 GMT

The ARRC™ headquarters opens its door and welcomes any and all to come visit us in action. Our facilities are equipped with 3 large board rooms for on going business consulting and training as well as office space for local businesses. We are very excited to soon have a fully operation 'Green Screen Room' for our video production department. We will soon be offering broadcast quality video and editing services!

The ARRC™ web development is just a small portion of what we do. With services ranging from web development and payroll processing to business consulting, The ARRC™ team is always expanding. If you have the passion and motivation to be a part of the team we would love to hear from you. We will soon be launching our new hiring process page, keep an eye out for the link!

The ARRC™ visits the NAB 2012 Las Vegas Convention

Daniel Renteria — Fri, 27 Apr 2012 23:41:45 GMT

The ARRC™ visits the NAB 2012 Las Vegas, Nevada convention, staying on top of all the current and future tech in the media industry. From Broadcasting to Broader-casting®, the NAB Show® has evolved over the last eight decades to continually lead this ever-changing industry. While the solutions at your fingertips have changed to keep pace with consumer habits and technologies, your aspirations to produce and deliver memorable content have remained constant. From creation to consumption, the NAB Show has proudly served as the incubator for excellence – helping to breathe life into content everywhere.

The ARRC™ 2011 Small Business Champion of the Year

Daniel Renteria — Fri, 17 Jun 2011 19:29:33 GMT

Albert R. Renteria Intereviewed

The Albert R. Renteria Corporation (The ARRC™) was awarded the 2011 SBA Veteran Business Champion of the year award. Renteria hopes to raise awareness among all Veteran and small business owners of the funding opportunities available to them. Read more to check out Albert R. Renteria's interview.

Military logistics still core to Renteria

Daniel Renteria — Fri, 17 Jun 2011 16:06:59 GMT

By GREGORY SOLMAN
Contributing Writer - Inland Socal

Albert Renteria summarizes his advisory meeting with the Small Business Administration in May in Washington, D.C. as follows: "Economy, economy, and the economy."

The president and CEO of Perris-based ARRenteria, who received the SBA's Veteran Business Champion Award on June 2, can sum his own business philosophy equally pointedly. He is, according to his trademarked logo, "strategically driven, logistically minded."

Renteria explains that small businesses can use computers, networks, and communications as the substitute "entourage" which mostly burden larger competitors.

"Technology systems allow us to do reach-back capacity without the cost of moving manpower," he explains, referring the military concept of reducing the ratio of support personnel to troops in the field. "When resource dollars do not exist, technology can level the playing field and expand your reach without moving parts."

Military logistics are in Renteria's blood. In 2000, in launching a non-profit Operation Interdependence, he helped develop the standardization of packages sent by civilians to military personnel in the field overseas so they "get to the grunts," as Renteria recalls. "They didn't have the manpower. We needed to send less and reach more."

A Chicago native, Renteria followed his older brother into the Marines in 1974 at age 17 and stayed 26 years, retiring a Chief Warrant Officer 4, specializing in manpower and personnel. When he announced his retirement "everyone thought I was kidding," Renteria recalls. "I consider myself a servant to the country. I love giving back."

Renteria put his military pension to use for working capital and became the sole proprietor of Albert R. Renteria Co., specializing in Web development, business management, E-commerce and consultancy. Classified as a service-disabled veteran owned business and a benevolent organization for its sponsorship of the Southwest Veterans' Business Resource Center, Renteria relishes the opportunity to help other veterans get their businesses marching along the right path.

He encourages them to take advantage of a 1999 Public Law 106-50 which sets a goal of 23 percent of bids going to small businesses, and a 3 percent subset of all Federal procurement opportunities going to service-disabled veteran small businesses.

Even though veterans have worked for the government during their service years, "typically they don't consider the government a potential customer" when seeking contracts for their small businesses, Renteria contends. A 2009 SBA report card shows despite the goals of the 1999 law, "they fell slightly short," says Renteria. He points out that missing the 3 percent set aside mark by just 1.1 percent left some $6 billion in Federal contracts on the table. "We have to raise awareness among the small guys to strategically chase these larger and bigger contracts."

Renteria, whose own Perris-based business has Federal procurement contracts with the Army base in Fort Bragg, N.C., and Eglin Air Force Base in Florida, says technology makes it possible for virtually any size business to work anywhere in the country, if not the world. He says contracts on Federal property have no local residency requirements, empowering businesses from all over to compete.

Adapting a lesson from the 1983 bombing of the Marine barracks in Beirut--when vital paper records were destroyed with the Marines--he advocates such business practices as online data storage.

"If you are reliant on a piece of paper, and you don't use a laptop to access information from anywhere, you are spending too much time and money tracking your data," he says, citing it as another manpower issue. "We're in the era where the business owner cannot afford an entourage."

Renteria was nominated for the SBA award by James Spee, Ph.D., a professor and director of graduate programs at the University of Redlands, and by Adam Rogers, a project manager for Hensel Phelps Construction, which has won military construction contract work.

As many as 40 packages were submitted for various categories, said Rachel Baranick, deputy district director of the SBA's district office in Santa Ana, and Renteria prevailed because of his involvement in several interleaving categories, championing of small business, for actively supporting legislative and regulatory business that would help small business, for his work with the American Legion's Business Task force and his role on the advisory committee on Veterans Business Development and the California Department of Veteran Affairs Disabled Veteran Business Enterprise Advisory Council.

"The veteran community is critical to small business," Baranick explains. "We find that a quarter of all veterans have expressed an interest in starting one. Renteria's center in Perris serves an underserved community. He's training them on how to start and train for a small business and bringing them resources and access to capital."

"He's a very passionate man when it comes to veterans," says Baranick, adding the 8 percent of SBA loans are currently going to veterans. "He's well deserving of the award."

Renteria hopes that his civic-mindedness works in concert with the concept of building community in the business sense, such that social capital becomes as important as working capital. "I try to instill the attitude that the business side is not more important than what you put back into the community," he says. "In fact, business is about building community."

Perris: CEO of the Albert R. Renteria Corporation Receives Veteran Business Champion Award

Daniel Renteria — Fri, 17 Jun 2011 16:08:37 GMT

Albert R. Renteria Awarded the 2011 Veteran Business Champion Award

Albert Renteria, Founder and Chief Executive Office of the Albert R. Renteria Corporation, a provider services ranging from information technology to business management, has been selected to receive the 2011 Veteran Business Champion Award from the U.S. Small Business Administration's Santa Ana District Office. Renteria will be honored alongside other Small Business week Awards winners at a local celebration to be held on June 2nd.

Renteria, who retierd as a chief warrant officer from the Marine Corps after 26 years of service, founded the Albert R. Renteria Corporation in 2000 after holding several positions in the private sector, including as an independent e-commerce consultant, branch manager for Pioneer Services, and South Pacific district manager for George S. May International Consulting. The Albert R. Renteria Corporation is a Service-Disabled Veteran-Owned Small Business (SDVOSB) based in Perris, California.

Renteria's corporation donates a percentage of its profits to the Southwest Veterans' Business Resource Center (SWVBRC), a California non-profit public benefit corporation that supports active duty military veterans, and their famillies by assisting veterans and active-duty military members with job placement and business development opportunities through partnerships with local communities and large prime contractors.

Some of the specific actions taken by Albert to secure the award are:

Supporting legislative & regulatory action designed to help small businesses through participation in the American Legion's Business Task Force and the Advisory Committee on Veterans Business Development
Increasing business opportunities for veterans by coordinating a number of events on subjects including government contracting, taxation, and public speaking; hosting an incubator for veteran-owned business; and by securing subcontracting opportunities for veteran-owned businesses with large prime contractors.
Improving awareness among veteran groups of small business opportunities through membership and participation in groups such as Veteran of Foreign Wars, American legion, Marine Corps Association, Navy League of the United States, National Association for Uniform Services, American Veteran Organization, and the First Marine Division Association.

Advocating for special consideration of veteran-owned businesses in government small business policy making by membership & participation in the Advisory Committee for Veterans Business Development and the California Department of Veteran Affairs Disabled Veteran Business Enterprise Advisory Council.

Obtaining support within the community for establishing veteran-owned small businesses through the Perris City Council by housing the SWVBRC at $1 per year rent

As one of the many letters of support stated, "There is nothing that Al does that doesn't include the engagement of our service veterans. It is a concern that is not a second thought but it's within his DNA to always ensure they are inclusive to his plans and objectives."

"The Veteran Business Champion is an individual who has fulfilled a commitment to the advancement of small business opportunities for veterans of the U.S. armed forces," according to District Director Adalberto Quijada. "It is resoundingly clear, as evidenced by his actions and the letters of support our office received, that Mr. Renteria is in a league of his own in this regard, and we are honored to recognize his efforts with this award."

The Southwest Veterans' Business Resource Center is not Renteria's first involvement in the non-profit sector. In 2001, Renteria founded Operation Interdependence, a non-profit that ships packages from civilian communities through the U.S. to servicemen and woman in combat. At present, there are 15 distribution centers through the U.S. that ship "C-rats", a quart-size package of snacks, games, personal care products, and a personal note, all staffed by civilian volunteers.

Adam Rogers, Project Manager for Hensel Phelps Construction, and James Spee, Ph.D., Professor and Director of Graduate Programs at the University of Redlands School of Business submitted the application to nominate Renteria for the award.

Every year since 1963, the President of the United States has proclaimed National Small Business Week to recognize the contributions of small businesses to the economic well-ebing of America. Small businesses are major contributors to the strength of the American economy. More than half of Americans either own or work for a small business and they create 60-80 percent of new jobs in the country. The SBA recognizes this special impact made by outstanding entrepreneurs and small business champions during festivities in Washington, D.C. in May and locally at the 47th Annual Small Business Week Awards on June 2nd. For more information on National Small Business Week, please visit http://nationalsmallbusinessweek.com/

Registration for the local Small Business Week Awards Celebration is available online at http://48thannualsbwawards.eventbrite.com/ or by phone at (909) 888-9011 ext. 201. For event related questions, please contact Sylvia Gutierrez, Businesss Development Specialist at (714) 560-7454.

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